The innovation project is partly supported by government funding. We conduct our study within an innovation project aiming to design technology-enabled services for improving safe driving. a project aimed to develop business models for a new offering) throughout a long-term and unstructured process (i.e. business model tools) in a real-life setting (i.e. Action research is suitable for our purposes since it allows applying interventions (i.e. Action research involves researchers and practitioners working together through activities of problem diagnosis, intervention, and reflection (Susman 1983). Thus, this study aims to answer: How do business model tools facilitate business model exploration? The goal of this study is to examine how business model tooling facilitates business model exploration. In this way, business model exploration goes beyond describing, documenting and communicating business model ideas. 2016), and (4) formulating concrete actions to implement the selected business models (Baden-Fuller and Morgan 2010 McGrath 2010). 2010), (3) exploring and assessing alternatives (Heikkilä et al. 2011), (2) conceptualizing alternative business models (Sosna et al.
Business model exploration comprises processes of developing initial ideas for a new business model (Cavalcante et al. Studies show that canvas-based business model tools help to describe, document and communicate business model ideas (Chandra Kruse and Nickerson 2018).įor our study, we focus on the notion of business model exploration, in which uncertainties are great and new business opportunities emerge. Business Model Canvas is particularly popular (Osterwalder and Pigneur 2010), and has become the de facto standard tool for documenting and sharing business model ideas. Business model tools are `boundary objects’ that facilitate exchanging business model ideas between stakeholders (Bouwman et al. Business models describe how companies create value for users and stakeholders (e.g. Tools for describing, presenting and communicating business models are emerging rapidly, both in practice and academia (Szopinski et al.
0 kommentar(er)
